The two most important questions you can ask your users are:
Survey tools enable you to understand exactly what your users are trying to get done. These activities are also known as top tasks.
Satisfyly works in two ways. One, you can collect all your data directly in Google Analytics. Two, feedback data, particularly top task feedback can inform what conversions you track in Google Analytics. This allows you to see if users are successful in completing their goals.
The days of needing developer resources to collect and compile this information are over. Now, with the advent of Google Tag Manager (GTM) and the custom dimensions and metrics in Google Analytics, you can take control. You can gather this data and view it side by side with your other Google Analytics 4 data, making your data analysis more streamlined and efficient.
"Nobody comes to your website just to look at your homepage or navigate your information architecture. People come because they want to get something done."
Ida Aalen
"The most successful websites, focus on their customers...Customer-centric, customer optimized websites are winning."
Conversion Rate Experts