Google Tag Manager, also known as GTM, is a free tool that allows you to quickly and easily add tracking and marketing tags to your website without having to directly modify the code. It is designed to make it easier for website owners and marketers to add and manage various types of code snippets on their websites, such as those for tracking website traffic, running A/B tests, or displaying targeted ads.
With Google Tag Manager, you can add and manage various types of tags, including JavaScript and HTML code snippets, using a web-based interface. You can also use it to set up triggers that determine when the tags should fire, such as when a user clicks a button or views a specific page. This allows you to have greater control over the tags on your website, and makes it easier to make changes or updates to your tracking and marketing efforts.
Google Tag Manager is particularly useful for website owners and marketers who want to track the performance of their website or campaigns, but do not have the technical expertise or resources to directly modify the code of their website. It is also a useful tool for developers who want to quickly and easily implement tracking and marketing tags on a website without having to worry about the underlying code.
There are several reasons why you might want to use Google Tag Manager:
- Simplify tag management: Google Tag Manager allows you to manage all of your website's tracking and marketing tags in one place, rather than having to add and update them individually on each page of your website. This can save time and effort, especially if you have a large website or need to make frequent updates.
- Improve website performance: By using Google Tag Manager to manage your tags, you can ensure that they are loaded asynchronously, which means they won't slow down the loading of your website. This can improve the user experience and help your website rank better in search results.
- Enhance data collection: With Google Tag Manager, you can easily add new tracking and marketing tags to your website, which can help you collect more data about your website's visitors and their behaviors. This data can be used to improve your marketing efforts and understand your customers better.
- Enhance security: Google Tag Manager has built-in security measures to help protect your website from malicious tags and code. It also allows you to set up user permissions, so you can control who has access to add or modify tags on your website.
- Work with a variety of tags: Google Tag Manager is compatible with a wide range of tags, including those from Google and other third-party vendors. This means you can use it to manage all of your tracking and marketing tags, regardless of their source.
Satisfyly uses Google Tag manager to install Opitmonk, the feedback collection tool. We also use GTM to pass data from Optimonk into Google Analytics so that you can see all your data in one place.
