In today's digital era, pinpointing and prioritizing top tasks is not just beneficial, it's essential to a successful website. This article will equip you with a robust understanding of top tasks, their critical role, and how to identify them using various innovative tools and strategies. Let's go.

What are Top Tasks?

Definition

Top tasks are the pivotal activities that users most frequently engage in on your website or service. These are the actions that directly align with the core goals of both your users and your organization.

Characteristics

• High Frequency: Tasks that are performed regularly.
• High Importance: Activities that hold substantial value for users and the organization.
• User-Centric: Tasks that are centered around fulfilling the user's primary objectives.

Why are Top Tasks Important?

Elevating User Experience

• Satisfaction: Ensures users can easily find what they are seeking.
• Efficiency: Allows users to complete tasks swiftly, conserving time and effort.
• Retention: Amplifies the chances of users revisiting your website or service because they had a satisfying experience.

Increasing Organizational Productivity

• Resource Allocation: Directs resources towards what truly matters.
• Increased ROI: Boosts return on investment by helping you align your processes and journeys to task completion. 
• Data-Driven Decision Making: Enables informed decisions based on user behavior and preferences.

How to Identify Top Tasks

Identifying top tasks is a process that requires collecting information from multiple sources to get a complete and accurate list of tasks. You can start with the following:

Step 1: User Research

• Surveys: Utilize surveys to glean insights from the users.
• Analytics: Examine Google Analytics to pinpoint popular tasks.
• Feedback: Gather feedback from users and stakeholders to learn about their preferences and needs.

Step 2: Data Analysis

• Task Analysis: Review highly visited pages to identify top tasks. 
• Prioritization: Rank tasks based on their frequency and importance from survey
• Competitive Analysis: Investigate competitors to identify prevalent top tasks.

Step 3: Implementation

• Design: Craft the interface with a focus on top tasks.
• Testing: Undertake usability  testing to verify the effectiveness of the implementation.
• Optimization: Continually optimize based on user feedback and analytics.

Leveraging Satisfyly's Top Task Surveys

Top Task Surveys

• Customized: Custom colors and copy to match your website design, voice and tone.
• Easy to set up: Our team will get you up and running 3 business days.
• Integrates with Google Analytics: See all your data right in GA4 alongside your user behavior and conversion data.

Satsifyly offers two types of top task surveys: 

Feedback on Identified Top Tasks

• Feedback Collection: Enables the collection and ranking of identified top tasks.
• Insightful Reports: Measure task completion against task list.

See it in action.

Open-Ended Top Task Feedback

• Open-Ended Surveys: Allows organizations to conduct open-ended surveys.
• Discovery: Aids in uncovering new top tasks and learning the language of your users.

See it in action.

Stay tuned for the next article in this series where we discuss measuring top task completion using Google Analytics.

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